Job Brief

Sentio Consulting is looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Set up and optimize company pages within each platform to increase the visibility of company’s social content

• Moderate all user-generated content in line with the moderation policy for each community (English/Chinese)

• Create articles and content in a short period of time

• Manage and create newsletters in chinese and emglish

• Continuously improve by capturing and analyzing the appropriate social data / metrics, insights and best practices, and then acting on the information

• Collaborate with the various accounts assigned

  
  

Requirements

• Proven working experience in social media or related field in China and UK

• Excellent consulting, writing, editing (photo / video / text), presentation and communication skills (Primary Chinese secondary English)

• Demonstrable social networking experience and social analytics tools knowledge

• Adequate knowledge of web design, web development, CRO and SEO

• Knowledge of online marketing and good understanding of major marketing channels

• Positive attitude, detail and customer oriented with good multitasking and organisational ability

• Fluency in Mandarin and English

• BS in Communications, Marketing, Business, New Media or Public Relations

Required Experience

• Media: 2 years

• Journalism: 2 years

• Event Management: 2 years