代购!英国BBC把目光投向了代购们……

2016年10月26日 看英国



在最新一期的BBC之中国那些事儿中,BBC把目光投向了在澳洲的中国代购。


这次的主角之一Rika Wenjing来自武汉,是一个24岁的会计研究生。她兼职做代购已经两年了。一开始,Rika的亲戚们让她从澳洲带婴儿奶粉、身体乳和一些本地牌子的东西,后来她决定开始走上代购之路。




BBC这么描述这个做代购的女孩:


She is glued to her phone and tablet, using the messaging app WeChat to build a network of 300 clients who aren't afraid to pay premium prices for trustworthy Australian goods.


Rika时刻都在关注着手机和平板,用微信建立了一个拥有300名顾客的社交网。这些顾客不惜花重金购买值得信赖的澳洲产品。




In Australia, it's estimated there are 40,000 daigou, which means "on behalf of" in Mandarin.The online shopping agents are almost exclusively from mainland China, and are young migrants or international students looking for flexible ways to help cover their rent and university fees.


在澳洲估计有4万名代购。线上代购大多是来自中国大陆的年轻移民或留学生,他们为了减少房租和学费走上了代购之路。


因为2008年中国的三鹿奶粉事件,中国人对于澳洲奶粉的需求量激增,甚至导致本地人无奶粉可买。




Daigou came to prominence in Europe by shipping luxury goods such as Gucci handbags to China. In Australia, the trade revolves around everyday items including food, beauty products, wine and clothes.


欧洲代购通过运送像Gucci手包这类奢侈品占领了欧洲市场。但对澳洲来说,人们更喜欢买一些日用品,比如食品、美容用品、酒、衣服等。


Benjamin Sun是Think的创始人之一,他的公司主要做一些数字化营销的工作。在他看来,代购就是与顾客建立信任的关系。




来自大连的Bob Sun在麦考瑞大学攻读会计学,他租了一个仓库和其他三名中国朋友一起扩张他们的生意。他们已经寄出了数以千计的包裹。

"The income from daigou is reasonable compared to other working opportunities like working in a restaurant and that sort of thing. The profit is really enough to cover your rent. It is easy to do that," the 24-year-old student told the BBC.

"The biggest reason for me to do daigou is to not work in some company or to work in a restaurant. It is flexible."


在Bob看来,做代购和在餐馆或一些公司打工所得差不多,而且很灵活自由。利润足够抵掉房租,所以他选择做代购。



"We think daigou are good for both the local economy… and they are very good for our business," says Peter Nathan, chief executive of A2 Milk, a New Zealand baby formula manufacturer that also operates in Australia.

"We clearly believe they are a positive force and it's fair to say that it is something we are assessing."


新西兰婴儿奶粉制造商A2 Milk的CEO Peter Nathan认为,代购不仅对当地经济有利,还对他们的生意有帮助。代购是一股“正能量”,这正是他们所认为的。



代购最终会产生什么影响现在也不好说,总之,歪果仁都知道我们的代购了。。。


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