AmCham Shanghai's Marketing & Media Committee is excited to bring in Jerry Clode, Director of SMART @ Resonance China, to give a how to workshop on Chinese naming on Thursday, July 21st from 10:00 to 12:00 at AmCham Shanghai Conference Center.
A Chinese name is essential to doing business in China, but too often, brands treat naming as a simple task of translation. However, the Chinese language is super complex, creating the possibility that your local brand name could potentially “send all the wrong messages” to your local audience. Making the wrong assumptions or taking unnecessary shortcuts could leave you with a name that becomes a long-term liability for your brand in China.
In this 2-hour session, Jerry will explain the key considerations that go into creating a winning name in China – from the perspectives of language, competition, digital and local consumers. The session will provide entertaining visual examples, case studies of brands that got it right (and not so right), plus an interactive exercise to grasp the fundamentals of naming your brand/product in China.
Key insights will be provided at our workshop include:
• How to understand the linguistic ‘ins’ and ‘outs’ of creating a local Chinese brand name
• How to ensure you get your name right in China
• How to avoid ending up with a name that becomes a liability
• How to ensure you complete the ‘must-dos’ of creating a great name in China
10:00 Registration and networking
11:00 Interactive Group Work
12:00 Event Ends
Date: Thursday, July 21, 2016, 10:00 to 12:00
Venue: AmCham Shanghai Conference Center
Cost: Member (RMB): 0.00; Non-Member (RMB): 120.00
RSVP: Please click “Read More” below to register