There is no doubt that advertisements these days have become increasingly common due to consumerism. In my opinion, I believe that there are both positive and negative developments to this.
On the one hand, an increase of advertisements is beneficial as more options can be provided to consumers more readily than ever. Whether on television commercials or highway billboards, the proliferation of advertisements can alert the public on the newest or cheapest products available on the market compared to the past. For instance, there are constant advertisements on national Australian TV channels these days that compete to provide the cheapest prices on food at supermarkets at Safeway and Coles, thus providing consumers with lots of options on the cheapest place to shop at. Therefore, I believe that the commonality of advertisements can be seen as a positive development.
On the other hand, a negative of having too many advertisements is that they promote materialistic behaviours. Being inundated by commercials whether on the Internet or in a magazine that have enticing slogans is not uncommon these days, and they necessitate materialistic goods that we do not need. For instance, beauty brands with campaign catchphrases like "Because you're worth it" market their new products on a multitude of platforms targeting different forms of media whether on Facebook or on TV, hence encouraging women to buy several products that they "need" in their daily lives to look beautiful. An increase of advertisements can therefore be seen as a negative.
In conclusion, I believe from the aforementioned points that there are equal pros and cons that advertisements are becoming more common. Whilst they are advantageous in providing more options to consumers, they can also encourage people to be more materialistic.