国际知名珠宝品牌聘请:中文电子营销员

2017年02月14日 IDEABOXES




 

►  本文阅读时间大约5分钟





坐标:Mayfair

公司:Global Jewellery Brand

职位:Digital Marketing Coordinator (Mandarin Chinese Speaker) 

性质:Permanent, Full-time

申请方式:阅读原文,点击链接申请。(如果链接打不开,请联系小编哟)





Based at an internationally renowned jewellery brand's HQ in London, the Digital Marketing Coordinator is responsible for maintaining the brand's presence across digital channels. This includes development and enhancement of content for a new multi-lingual website, paid search and social channels; management of multilingual content (website, paid media campaigns and social channels in China, Japan, Korea and Russia) and the coordination of social media content and user engagement across the brand.

Due to the nature of this role, it is essential for all candidates to be fluent in Mandarin Chinese language.





Main duties & responsibilities

  • Responsible for day-to-day digital content briefing and coordination

  • Support the Head of Digital with the end-to-end launch of a new multi-lingual brand website

  • Execute CMS and content updates across all brand websites

  • Act as a point of contact for brand's global digital agency team

  • Provide direction to digital creative teams (copywriters, art directors) on required content updates

  • Collaborate with internal stakeholders to extract content and stories

  • Collaborate with PR team as required to align the website with media messaging

  • Brief copy as defined by agency recommendations for SEO optimisation and performance

  • Support with day-to-day social media execution for the brand

  • Maintain the social content calendar in collaboration with the Head of Digital and Content Manager, to drive organic visits, fan growth & engagement for the brand

  • Collaborate with regions to extract and aggregate engaging content

  • Coordinate in-language Brand PPC and digital campaigns

  • Drive online enquiries, in-store appointments and measure all activity against agreed KPIs







Other key collaborations

  • Support the Head of Digital on all digital build projects (e.g. a new brand website, a new brand asset management system)

  • Collaborate to integrate digital and CRM efforts, including but not limited to Salesforce/website integration








Desired Skills and Experience

  • You will already possess a minimum of 2 years of experience in Marketing and experience in luxury brands is preferred

  • An understanding of the Chinese digital landscape is preferable

  • You must have past experience in cross-channel digital marketing

  • You must be able to demonstrate strong project management and organisational skills

  • A Mandarin Chinese speaker is essential and any Japanese language ability would be helpful

  • Hold a British Passport or have indefinite leave to remain in the United Kingdom





Required

  • Bachelor's education

  • Content Marketing experience: 1 year

  • Social Media Marketing experience: 2 years

  • Marketing experience: 2 years

  • Chinese

  • Do you have indefinite leave/hold a permanent Visa to remain in the UK













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