艺术真人演绎波普艺术SAGMEISTER & WALSH TURN REALITY INTO POP ART

2015年10月08日 美国CCHP地产网



总部位于纽约的设计工作室sagmerster & walsh近日为某商场的秋冬设计了一个以波普艺术为主题的宣传活动。一改往常用平面上的绘画来表现三维物体或风景的做法,这对双人组合反其道而行之,把3D的日常环境变成了一幅幅色彩鲜艳的波普插画。


设计师通过在物品涂画、达到一种视觉上的二维效果完美的像大众上演了一场移动的波普艺术画展。手包、植物和盛有柠檬汁的玻璃罐等一件件趣味盎然的小道具,都在纸板与充满卡通风格的绘画中,抹上了一层鲜亮的色彩。下面的几个短片中,展示了一些在不同配景与配色间的时尚型品,而幕后花絮则展示了每一个场景的构思与创造。




For the fall/winter 2015 campaign of aizone, a department store in the middle east, sagmeister & walsh have completed the concepts, art direction and design advertising series.




Whereas drawings often depict a 3-dimensional object or landscape in flattened form, the new york based duo have twisted this notion and created a 3D environment that looks like an illustration.




Playful props like purses, plants and pitchers of lemonade are made from paper and drawn in a quirky, cartoon-like style that pop with color.




A series of accompanying videos animate fashion items and figurines among the vibrant settings and scenarios, while a behind-the-scenes film shows the creation and construction process of each of the sets.







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