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职场必备技能培训
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4 周 Local 公司 Marketing 职位实习
—— 美国通用电气公司
高级副总裁
兼首席市场官
Beth Comstock
- 用对的方式
- 通过对的渠道
- 把对的信息
- 传递给对的人
学员在完成培训与实习后，将有能力在市场推广、广告、市场调查以及销售行业进行职业发展。
Marketing Training:
Understanding the marketing concepts, trends and developments
Establishing and adjusting the marketing mix
Implementing and monitoring marketing activities
Understanding the marketing operations within the organisation
Learning project management techniques for marketing
Understanding consumer behaviour and psychology
Developing and marketing products and services in the market
Designing and developing an integrated marketing communication plan
Planning market research to identify market needs and interpreting results
Managing budgets and financial plans
Job Skills Development Training
Identify the corporate culture of the business, leadership and group dynamic of the work team
Outline the tools of personal branding to project confidence and develop career success
develop personal communication skills and manage public image
Develop written expression and report writing for clarity, accuracy, brevity and completeness
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培训时间安排：
