Posters from the past // New exhibition at LCC

2013年09月02日 伦敦艺术大学北京招生代表处



Posters from the past // New exhibition at LCC celebrates 50 years of worldwide poster design

45 posters selected from the Icograda (International Council of Communication Design) Archive by 15 contemporary designers includingNoma Bar, Will Hudson (It’s Nice That) and Fraser Muggeridge go on display to the public at the London College of Communication from 31 August – 13 September 2013.

50 years since its formation in London, in 1963, Icograda returns to the place of its birth to celebrate half a century serving the worldwide communication design community as its professional body.

Visitors can admire 50 years of poster design from across the world picked by today’s leading design practitioners, explore the rationale behind each designer’s choices and consider how the process of choosing from 2000 posters in one of the worlds richest graphical resources shaped their views about the power of the poster today.

Across 2 days at the University of Brighton Design Archives (where the Icograda Archive is housed), the 15 creatives were given an hour each to digitally view 2,000 posters and make their shortlist of 5. The 75 shortlisted posters were then extracted from their cabinets by 4 archival experts and deliberated over for 45 mins by all until each had a favourite three.

Noma Bar says ‘“It was like being in a candy shop with millions of options. My choices were not visual decisions. I saw more beautiful posters then my final selection, but I tried not to be seduced, rather I wanted to read and understand the story behind it.’

Will Hudson says, “The posters in the Icograda Archive all communicate, but they do so in a way that today you would be told is not featuring the product or service enough. If you look at the language of the poster now, it is so painfully obvious. It would be interesting to see whether or not today’s big brands could have that confidence in an aesthetic?”

Join the conversation on social media //

What power does the poster hold in the modern world? We’d like you to help us create an online gallery of modern posters that demonstrate the resonance the medium still holds today. When you see a poster you admire share a picture on Twitter or Instagram using the hashtag #PosterModern and mention@LCCLondon

Posters Selected from the Icograda Archive go on display from 31 August at London College of Communication.

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