大赛福利｜想要成为西湖文化大使吗？很国际化的那种,浙江杭州海邦英国留学联盟微信公众号文章

“浙江杭州海邦英国留学联盟”

杭州市侨联旗下留学联盟

一个联合海内外侨界资源和力量的公益性组织

为留学生搭建留学、创业及就业资源的共享和交流平台

江南忆，最忆是杭州。杭州是一座勾留人心的园林之城；杭州是一座积淀深厚的人文之城；杭州是一座充满生机的活力之城；2016年，杭州将向世人呈现别样精彩与独特韵味。2016年，G20峰会将在这所历史名城揭开其神秘的面纱。

正处在中英交流的黄金时代的在英游子们，身在英国，是否心系故园，并且想为杭州 G20 的成功举办献礼，将美丽天堂呈现在大英帝国的舞台之上呢？只要你致力于将杭州介绍给世界，只要拥有宣传能力的你愿意成为英国和杭州的宣传使者，将美丽天堂展现给英国，展现给世界；让世界了解杭州，让杭州走向世界；海邦留学联盟这将是你的最佳合伙人，我们会为你提供支持，为你的杭州梦买单。

我们征集宣传案，我们为你的梦想买单。同时，入选复赛的所有选手有机会参加由杭州世界文化遗产监测管理中心组织的关于西湖文化、遗产保护的专业培训，若在成为学员后积极参加活动，第二年七月可成为新一届“西湖文化特使”并颁发证书。

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西湖文化特使计划

West Lake Ambassadors Project

活动背景和意义

Background and Significance

2011年6月24日，“西湖文化景观”被列入《世界遗产名录》，自此杭州西湖登上了世界的大舞台，成为了全人类共同呵护的瑰宝。“西湖文化景观”保护工作也成为促进遗产地可持续发展的关键一环。为切实推动西湖文化遗产的保护管理工作，增进广大市民游客对西湖文化遗产地的了解，增强公众参与意识，培养年轻一代的社会责任感，杭州西湖风景名胜区管委会、杭州世界文化遗产监测管理中心于2012年6月发起 “西湖文化特使”计划。

The West Lake Cultural Landscape of Hangzhou was nominated as a World Heritage on June 24, 2011, since when the West Lake has been placed on the world stage and treasured for its universal value. The preservation of the West Lake Cultural Landscape plays a key role in facilitating the sustainable development of the heritage site. To effectively promote the preservation and management of the West Lake Cultural Landscape, deepen citizens and tourists’understanding of the heritage site, enhance the awareness of public participation, and nourish the social responsibility of the younger generation, the “West Lake Ambassadors Project” was launched in June 2012 jointly by the Management Committee of Hangzhou West Lake Scenic Area and Hangzhou World Cultural Heritage Monitoring and Management Center.

活动组织机构

Organizing Institutions

主办单位：杭州西湖风景名胜区管理委员会

Sponsored by: Management Committee of Hangzhou West Lake Scenic Area

承办单位：杭州西湖世界文化遗产监测管理中心

Organized by: Hangzhou West Lake World Cultural Heritage Monitoring and Management Center

西湖文化特使的产生

The Selection of the West Lake Ambassadors

该活动采用网上报名的方式，主要面向在杭高校大学生，包含研究生、留学生，通过对大学生的集中培训、游学教育、对口交流等形式，让参加活动的大学生能按照世界遗产的视角来全面解读西湖丰富的文化内涵，从而产生浓厚的研究西湖、传播西湖的兴趣。通过“西湖文化特使”可以让西湖文化跟随“特使”的足迹在全国各地，甚至海外广泛传播。

The project mainly targets at Hangzhou-based college students, including graduate students and international students. Applicants can submit application forms online. Through a series of activities including concentrated training, study tours, and exchange programs, participants would be equipped with an informed perspective to decipher the rich cultural implications of the West Lake and inspired to take a strong interest in the research and promotion of the West Lake culture. Following the footprints of the West Lake Ambassadors, the West Lake culture can be widely disseminated throughout China or even the world.

“西湖文化特使”注重个人能力和团队协作精神并重，具备良好的社会公共服务意识，能独立开展主题性活动的策划和实施，携手为西湖，以国际视野，传播西湖文化。

The West Lake Ambassadors place equal emphasis on capacity building and teamwork. They shall have a strong awareness of public participation and be able to independently plan and organize themed activities. Working together, the West Lake Ambassadors spread the West Lake culture with an international perspective.

“西湖文化特使”活动已成为一项常态性活动，以一年为周期，每年七月根据上一年的活动积分诞生新一届“西湖文化特使”并颁发证书，同时开展新年度“西湖文化特使”学员活动招募和实践工作。让优秀大学生“特使”们能深入到杭州西湖文化的广泛传播及世界遗产的具体保护工作中去。

The “West Lake Ambassadors Project” has been permanently incorporated into the agenda of the Heritage Center and staged various activities annually. Every July, the project participants will be granted with certificates based on their activity credits in the previous year and new ambassadors will be recruited. It is our hope that outstanding college students would play their roles as “ambassadors” and devote themselves to spreading the West Lake culture and to the specific preservation work of the World Heritage.

看到这里，是否有一些心动了呢？只要你有对杭州的热情与带杭州走向世界的灵感与热情，加入G20侨界宣传大使选拔大赛，就能在原有的奖品基础上获得成为西湖文化大使的机会哦~再啰嗦一遍参加的方法哈~

初赛（3月9日－3月28日）

1. 征稿范围

征集有创意，有深度，可行性强的美丽杭州宣传活动设计提案。

2. 参与方式

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