Digital Engagement Officer (North Asia), The University of Western Australia

Since 1911 The University of Western Australia (UWA) has helped shape the careers of over 100,000 graduates. UWA is a leading Australian research university and has an international reputation for excellence, innovation and enterprise. We are a member of significant international networks of excellent research intensive universities, including the Worldwide Universities Network, the Matariki Network of Universities, as well as a member of the Australian 'Group of Eight' research universities.

Currently, the University welcomes more than 4,500 international students to its academic programs both onshore and overseas. Our Crawley campus is a multicultural and multi-faith community hosting students from 90 different countries.

The Digital Engagement Officer (North Asia), under limited direction, will develop and implement digital communications and engagement strategies to support the University’s position in North Asia. Reporting to the Senior Regional Manager (China), with professional support provided by the Senior Social Media Officer (in UWA’s Digital and Creative Services), the role will focus on developing and implementing a digital engagement strategy, including a consistent and creative online presence to enhance the University’s reputation in China.

• Coordinate an integrated approach to digital engagement with prospective students and key influencers in North Asia using knowledge of broader digital communications, campaigns and social media use in collaboration with other experts across the University

• Manage the content of the UWA China website ensuring content is accurate and relevant to prospective students, parents and agents

• Provide performance analytics reports on the UWA Chinese website

• Apply Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) knowledge and effective social media content creation skills to generate and share content daily across China’s most popular and relevant platforms that builds meaningful connections and enhances the University's reputation

• Provide advice and contribute to the development of policies and procedures in relation to the UWA Digital Strategy, as required

• Monitor, evaluate and review performance of digital media using analytics to identify effective posts, trends and inform growth strategies

• Develop highly effective social media campaign initiatives in conjunction with University staff/clients

• Assist in the education and training of University staff in regard to digital engagement and social media principles, customer service and other best practice models

• Analyse social media data and provide reporting to key stakeholders

• Other duties as required

You will be a highly motivated individual, and demonstrate:

• Relevant tertiary qualification (for example marketing, digital/social media marketing) or demonstrated equivalent competency

• Highly-developed communication skills (including writing content for digital platforms and the ability to adapt content and style to different audiences

• Fluency in Mandarin and English

• Experience managing China-relevant social media accounts and campaigns; using social media management tools and the ability to source, create and curate content for digital platforms

• Demonstrated ability to monitor, evaluate and review performance and effectiveness of digital platforms and social media using analytics to identify effective content, posts, trends

• Proficiency in a range of computing skills including word processing, spreadsheets, databases and image editing software

• Advanced customer service skills and the ability to recognise potential risks to brand reputation and to respond accordingly

• Demonstrated ability to plan, organise, set priorities and meet deadlines

• Ability to work productively as part of a team, as well as independently, and contribute to a high-performing, positive team culture

To apply for this position, please send the following documents to [email protected] by 3rd April. 

1. Your current résumé

2. Include a cover letter to outline how your qualifications and experience align with the key responsibilities for the position and selection criteria.

NOTE:  It is a requirement that applications be submitted in both Mandarin and English