媒体消费服务机构Kantar media聘请:Insight Analyst(中文为优势)

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坐标:伦敦

公司:Kantar Media

职位:Insight Analyst

性质:Permanent, Full-time (shift pattern of either 9am to 5pm or 10am to 6pm)

待遇:Competitive

截止日期:13/05/2016

申请方式:Apply direct to employer via email: jodie.thomas@kantarmedia.com



The Role

The analyst will be preparing media evaluation reports and taking responsibility for finding the answers to specific research questions that would lead to more effective marketing campaigns and reputational management for our clients.



Tasks And Responsibilities

  • Evaluating press, social media and broadcast coverage to a set of pre-defined criteria specific for each client

  • Making judgements as to how favourable or detrimental the stories are to the client

  • Developing both qualitative and quantitative research - this requires an expert understanding of the value of a range of research methods

  • Selecting the most appropriate research methods to use for a particular query

  • Analysing research findings – this will include using analytical, numericaland IT skills to gain the best value of raw information, but also utilising a creative judgement to see beyond the numbers

  • Maintaining accurate records of the delivery of coverage, as well as looking for gaps and duplication in the coverage

  • Implementing quality assurance checks on data before processing

  • Completing written reports summarising coverage accurately and concisely

  • Ensuring client's reports are completed by the deadline, which is usually monthly or quarterly

  • Building market and sector knowledge and expertise, for example, by reading all the press, keeping up to date with developments

  • Attending relevant in-house and external information and training sessions

  • Implementing the company’s quality control procedures to ensure that other analysts' work meet the required standards

  • Providing general support and information to the analyst team and those involved in handling the clients' accounts

  • Liaising with other teams and suppliers to ensure content is supplied to deadline and coded to brief



Essential Candidate Qualities

  • Strong report writing experience or evidence of writing skills developed elsewhere

  • Proven analytical ability

  • Impeccable written English

  • Strong attention to detail 

  • Good communication skills and ability to liaise with other teams and partner agencies

  • Numerical skills

  • Ability to work on own initiative

  • Strong Excel and Powerpoint skills

  • Ability to meet tight deadlines and work to a high standard under pressure



Desired Qualities

  • Foreign language skills

  • Preferred languages are major European, Japanese, Mandarin, Cantonese and Arabic

  • Knowledge or background in financial or business sectors






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