You will be responsible for developing and executing a multi-channel marketing strategy for company’s mobile product and service across Europe with a key focus on UK. Reporting into the director of Mobile business, this role will work closely with sales, operations and other internal stakeholders to generate leads , build brand awareness, involve in go-to-market for all UK product / propositions and drive performance of those, work with external agencies and oversee tradeshows, events and online marketing efforts.

You will have the aproactive approach and enjoy varying challenges and creating innovative. You will enjoy working within an environment which is very similar to that of a start-up company and which is very entrepreneurial.

-   Develop and execute integrated marketing strategy and TTL (through the line) marketing plan to achieve aggressive goals in lead / customer traffic generation, pipeline and revenue

-   Own and manage the marketing budget to optimize marketing activities investments and tracking of ROI

-   Own and manage new product launch, proposition development, customer acquisition, satisfaction propensity, churn and pricing.

-   Utilise Social, ATL / BTL, Partnerships, Sponsorships, Events and company direct and indirect channels to deliver marketing plan

-   Research, design and support onsite events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates

-   Implement, track and analyse online marketing campaigns to optimize performance and provide reporting to director and global management

-   Overseeing competitive analysis and case study development

-   Work collaboratively and cross functionally with sales, Product, finance and legal to ensure business growth and marketing mix management is aligned under a single plan

-   Bachelor’s Degree in Business, Technology or Marketing

-   Strong commercial experience in a B2C multi-product multi-channel environment, preferably within Telco, Media or Fin Tech environments

-   Exceptional project management skills, prioritise workload, meets deadlines for commercial deliverables

-   Excellent verbal & written communication on all levels, internally &externally

-   Strong data-driven analytical skills and segmentation capabilities, Ability to produce and present compelling presentations and reports

-   Ability to develop strong working relationships

-   Excellent presentation skills with ability to present to highest levels of an organisation

-   High level written and verbal communication skills in English is required, fluency in Mandarin Chinese is a plus

-   Highly competent with Excel, PowerPoint and other MS Software applications