A fantastic opportunity has arisen for a Marketing Assistant for EFL (English as a Foreign Language) Courses to join an expanding company with multiple locations in London. The UK College of English is a member of English UK and the role is based in the – Oxford Street, W1. The candidate must be self-driven, result-oriented with a positive outlook and a clear focus on high quality and business profit. A natural forward planner who critically assesses own performance, the candidate must be credible and comfortable in dealing with a wide variety of people. It is a must that the candidate is reliable, tolerant, and determined; an empathic communicator, keen on new experiences, responsible, accountable and a team-player.

The role includes the planning, implementation and monitoring of advertising campaigns for the recruitment of international EFL students.

-   Planning and implementation of student recruitment and marketing strategies with the Head of Marketing / Centre Head and evaluation of performance against agreed targets and timely reporting of that performance

-   Work closely with Head of Marketing / Centre Head in formulating any marketing policies for future intakes

-   To be responsible for identifying new recruitment markets and channels

-   Contact and liaise with agencies from around the world in order to recruit students for full-time EFL courses

-   To be involved in the development of PON groups and other funded and non-funded contacts and the acquisition of new clients and agencies

-   Building relationships with agents, which could involve organising lunches, dinners or other social occasions, both during and out of office hours depending on the task

-   Working with other UKCE staff to develop a distinctive UKCE brand and deciding how the brand can be best communicated to the market

-   Ensuring all promotional items (brochures, videos, etc) are attractively designed and put together to show the College in the best light

-   Collecting and making effective use of student feedback to develop courses and products and promote the school in the most attractive light

-   Developing courses and marketing opportunities alongside the Academic team that are feasible and profitable

-   Identifying effective advertising strategies and taking the steps to implement such strategies

-   Building up useful and productive relationships within the EFL industry to the benefit of the College

-   Organising and participating in fairs (i.e. English UK)

-   Making effective use of social media and regular updates and networking

-   Providing comprehensive advice and assistance to students on visa-related issues

-   Assist prospective students with deciding the right course for them based on their career objective, previous educational background and work experience

-   Writing press releases

-   Arranging promotional events

-   Assessing the results of a marketing campaign

-   Assisting the manager in writing reports and analysing data

-   Helping to drive online traffic with web-related campaigns

-   Organising market research

-   Writing online content; blogs

-   Communicating with clients on a day to day basis

-   CMS management; WordPress based

To assist the Office Administrator with any administrative duties, including:

-   Distributing registers

-   Inputting data (attendance, class lists, learner profiles, etc)

-   Ensuring safe storage of data and maintaining confidentiality

-   Taking telephone calls and sending emails as required

-   Typing / word processing of letters, minutes, reports, weekly bulletin and other documents, as required by the Senior Administrator

-   To liaise with the Academic team to satisfy all stakeholders

-   To assist with the general day to day operation of the college

-   To be able to multitask and support the reception function as and when needed

-   To assist in doing placement tests for students as required

-   A Bachelor's Degree level qualification

-   Minimum 12 months’ work experience in a busy office environment, ideally EFL industry

-   A knowledge of higher education and education services industry in the UK as well as overseas education systems

-   A knowledge of eMarketing / social media administration

-   Excellent writing, communication and presentation skills

-   Proven ability to initiate and implement marketing strategies and sales tactics which have made a significant contribution to sustainable business growth

-   Italian, French, Mandarin and Spanish speaker or at least one of the three to qualify for the role

-   Must be willing to work more hours if required according to the job demands

-   Creative and design abilities; an eye for attractive product / design

-   An ability to influence and build effective relationships with people