坐标:伦敦
公司:Kantar Media
职位:Insight Analyst
性质:Permanent, Full-time (shift pattern of either 9am to 5pm or 10am to 6pm)
待遇:Competitive
截止日期:13/05/2016
申请方式:Apply direct to employer via email: [email protected]
The Role
The analyst will be preparing media evaluation reports and taking responsibility for finding the answers to specific research questions that would lead to more effective marketing campaigns and reputational management for our clients.
Tasks And Responsibilities
Evaluating press, social media and broadcast coverage to a set of pre-defined criteria specific for each client
Making judgements as to how favourable or detrimental the stories are to the client
Developing both qualitative and quantitative research - this requires an expert understanding of the value of a range of research methods
Selecting the most appropriate research methods to use for a particular query
Analysing research findings – this will include using analytical, numericaland IT skills to gain the best value of raw information, but also utilising a creative judgement to see beyond the numbers
Maintaining accurate records of the delivery of coverage, as well as looking for gaps and duplication in the coverage
Implementing quality assurance checks on data before processing
Completing written reports summarising coverage accurately and concisely
Ensuring client's reports are completed by the deadline, which is usually monthly or quarterly
Building market and sector knowledge and expertise, for example, by reading all the press, keeping up to date with developments
Attending relevant in-house and external information and training sessions
Implementing the company’s quality control procedures to ensure that other analysts' work meet the required standards
Providing general support and information to the analyst team and those involved in handling the clients' accounts
Liaising with other teams and suppliers to ensure content is supplied to deadline and coded to brief
Essential Candidate Qualities
Strong report writing experience or evidence of writing skills developed elsewhere
Proven analytical ability
Impeccable written English
Strong attention to detail
Good communication skills and ability to liaise with other teams and partner agencies
Numerical skills
Ability to work on own initiative
Strong Excel and Powerpoint skills
Ability to meet tight deadlines and work to a high standard under pressure
Desired Qualities
Foreign language skills
Preferred languages are major European, Japanese, Mandarin, Cantonese and Arabic
Knowledge or background in financial or business sectors
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