The Company

Founded in 1856, Burberry today remains quint essentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

The Role

The Social Media Manager role sits within the global social media team and is primarily responsible for liaising between the global centre and regional and local counterparts - driving local adaptation of central plans and developing strategy for one-off local executions for groups with little to no dedicated social resource. 

Key Responsibilities (Not Limited To)

• Global Social Platform Expertise: Demonstrable strategic and technical backend understanding of existing and emerging global social platforms across all markets (e.g. native functionality, recent API changes, analytics capabilities / dashboards) A sophisticated understanding of Chinese platforms with a proven trackrecord on Sina Weibo and WeChat executions is required

• Global & Local Publishing and Paid Media:  Overseeing publishing for a global brand with centralized creative development, and executing local publishing where needed

• Must be fluent in paid social media strategies and executions with experience developing and deploying campaigns in conjunction with paidmedia team / agency

• Strategy Support: Working with the senior members of the marketing teams to advance and refine integrated digital strategies, as well as social strategies for specific campaigns, launches and projects that localize key brand campaigns

• Must have experience with local market operations as well as an understanding with working within acent ralized global team

• Campaign Localisation: Developing localized plans for key campaigns that deliver brand objectives, and local commercial objectives

• Day-to-day contact and collaboration with regional teams

• Flawless Project Execution & Optimization: Driving implementation, localization and optimization of campaigns and seasonal projects in an absolutely error-free manner

• Creative Collaboration: Liaising with Creative Media team to develop necessary social assets and ensure delivery

• Must have experience working with in-house creative delivery team and collaborating with external platform partners (e.g. Facebook) on innovative projects

A successful Social Media Manger is a strategic thinker who can work with leaders to develop best-in-class ideas, and then easily pivot to oversee detail-oriented tactical execution and realisation at a global and local level, adjusting campaign outputs in accordance with a variety of unique objectives and business situations. A proven track record of supporting or leading social media marketing in this capacity, and producing measurable ROI beyond impressions is a must.

The Social Media Manager must be professionally mature collaborative individual, who is able to firmly reinforce corporate marketing priorities with a variety of stakeholders while remaining open-minded and adaptable.

Required Experience And Education

• Bachelor degree educated or above

• Extensive digital / integrated marketing experience with a focus on social media marketing on a global scale but particularly APAC region

• Exceptional technical mastery of both Western and Eastern social media platforms - including native functionality, recent API changes, analytics capabilities / dashboards

• Experience with WeChat and LINE are mandatory

• Experience in working within a multinational organisation across multiple market levels

• Luxury fashion and retail experience is preferred